At Caddies Europe, our stated vision is to bring golf into the present. But what does that really mean?

Part of this transformation is about making golf truly accessible — a game for all, tailored to individual needs and preferences. One example is rethinking the traditional payment model. Why should all golfers pay the same annual club fee, regardless of how much they play? A modern approach allows players to pay only for what they use.

More diverse playing opportunities

Another aspect is offering a broader spectrum of playing opportunities. For a beginner, teeing up at a five-star golf course surrounded by low-handicap players racing through 18 holes can feel overwhelming. The modern game must make room for those who are just getting started — and everyone in between.

Meeting the demand with supply

At Caddies, we build businesses that address both challenges: flexible, usage-based products and services, and a diversity of golf experiences that meet players where they are. Our mission is to satisfy the needs of both beginners and seasoned golfers alike.

Put simply, the new golf must work for both the golfer and the golf facility owner — outdoor and indoor alike. If the balance tilts too far in favor of one, the model isn’t sustainable. And as good caddies, we’re here to help both sides WIN.

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Caddies Europe AB (publ) is an investment company in the European golf industry and the market leader in Northern Europe. The group operates in three countries and has an annual turnover of approximately SEK 185 million. We have more than 300 golf facility customers and 100.000 active golfers in our portfolio companies

For more information, see www.caddies.eu